Crisis Management and Brand Rehabilitation
What this clause says
Vendor shall maintain Crisis Management and Brand Rehabilitation coverage as a component of, or supplemental to, Vendor's Product Recall insurance, with sub-limits of not less than $250,000 for crisis management consulting and $500,000 for brand rehabilitation expenses.
What this means in plain English
Crisis management and brand rehabilitation are typical sub-coverages within a dedicated product recall policy. Crisis management pays for outside consultants (regulatory, PR, legal) brought in to manage a recall event. Brand rehabilitation pays for marketing and communications to restore brand trust after a recall.
What it means for a CDMO program
Sub-limits within product recall policies vary widely. For life-sciences operators with hospital purchase contracts or GPO relationships, crisis management and brand rehabilitation are often the most utilized components of a recall claim. Verify sub-limits are adequate at policy review.
How this evaluates
The Decoder applies these rules in order; the first match wins.
- recall › crisis management limit is at least $250K → Compliant: Crisis management sub-limit adequate.
- recall › crisis management limit is not set → Borderline: Recall crisis management sub-limit not confirmed.
See this in your MSA
Pre-loaded with this clause selected.
Run the Decoder