Why are cyber and technology E&O the primary coverages for a digital health company?
Because the software is the product. A digital-health company's core exposures are a data breach involving protected health information, a defect or error in the software, and a HIPAA regulatory action - none of which a traditional products liability policy responds to. Cyber covers the PHI-breach, privacy, and network exposure; technology E&O covers professional failures and defects in the software itself. Traditional products liability alone is structurally inadequate for a company whose product is code and data rather than a physical device.